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K.K. Srivastava has a versatile profile and work experience, especially in teaching, writing, and researching. He has dabbled both in academic pursuits and management domain, including entrepreneurial stints. He has taught Economics and Management in a career spanning over 40 years; he also has hands on experience in advertising, PR, market research, and HR. KKS has more than 100 published articles and research papers. In the past he has edited India Economic Review and Theory i Management published by Planman Media, India. He was also writing as a regular columnist for the world reputed magazine 4Ps, Business & Marketing for a number of years. He has also authored 2 books on Indian consumer Behaviour. Presently he has been coediting two manuscripts on climate and sustainability, to be published by Elsevier by December, 2020. He has developed a number of original case studies which are being extensively used in classroom and training programs anchored by him and others.
KKS has had a brilliant academic career and highly successful managerial career.
Pragya is an experienced market research professional, her work-profile include offering market research and information-based services on various domains with Energy, ICT and Healthcare at top. With research editing experience of 2+ years in the market research industry, she has an eye to details and also have keen interest towards creating research-based content, research report writing, economic research and developing writing pieces for marketing material, website content, articles, blogs, and all other business writings. She holds command on qualitative research and can finely combines her strong analytical skills along with required data dots to frame a well-researched content. She holds a Master Degree in Energy Economics from the University of Petroleum and Energy Studies and completed a certificate course on ‘Market Research and Analysis’ offered by Indian Institute of Technology (IIT). She interned with CUTS International and worked on the project related to Policy Analysis. Her skillsets include consultancy, data visualization, detailed and technical knowledge of qualitative research, translation of complex data structure and hand-on experience to work on statistical tools
A Master in Computer Science, Deepali writes for SmartBusinessNews and carries a rich experience of over 3 years in digital marketing. Her writeups give an overview of the current business trends. Her areas of interest include reading, music, and exploring latest gadgets.
Email: deepali@ thesmartbusinessnews.com